Fashion4Africa Pop Up in West End 27th July a success

Fashion4Africa pop Up

We are pleased to announce that Fashion4Africa will be rekindling it’s showcasing contemporary creative Africa pop up with its new venue partner ‘The China Exchange’ in the heart of the West End on Gerrard Street, surrounded by UK’s theatre-land, hotels, tourism and Soho nightlife.


We will be hosting a series of Fashion4Africa boutique style pop up’s throughout the year before and after our annual showcase. We will commence our first one of the year on Friday 27th July 2018 12pm-9pm representing African designers and creative artists. Each pop up will accommodate from 10 traders+ selling a variety of products, ranging from head ties┬áto footwear.


The China Exchange will be the host of ‘Fashion4Africa showcase 2018’ coming soon in September to accommodate over 100 traders over two days with a footfall expectancy of 500-1000. If you don’t believe us see what the stakeholders have to say:

“Westend has it’s own micro economy, we get the benefit of a working population around here, it’s the Londoners playground and there are tourists” Brian Bickell Chief Executive of Shaftsbury landlords

“From Chinatown to Carnaby Street full of restaurants and shops in London tourist hub bustling with millions of visitors every year” Evening Standard



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