History

Fashion 4 Africa logo

Fashion4Africa ‘How We began’

The Fashion4Africa showcase is a fundraising initiative that was inspired by a cultural study into African tourism, which helped to identify the amazing potential within the modern African textiles industries, African fashion, culture music and arts from all states of the continent. Fashion 4 Fashion4Africa Designers competition took a stunning entrant into the fashion showcase industry when the curtain for the culturally infused African event was pulled open.

Launched on Saturday May 1st at The Old Finsbury Town Hall, Clerkenwell, London, the diverse African fashion competition event divulged another phase of Africa’s unending fashion creativity. As the designers displayed the extension of their heritage and culture through creative infusion with the vogue contemporary trend, the judges of which included legendary fashion practitioners and critics, took their time to spot the criteria desired in meeting the goals and aims of Fashion 4 Africa Designers competition. For the Judges, the event was another journey into the creative African minds and fingers. They found it extremely difficult to spot out a winner as all six contesting designers had some unique creation that you just must adore. “Every designer here tonight was a winner but because we have just one Trophy and one collection of prizes to give, one of the designers will definitely have to go home as the 2010 Fashion 4 Africa Designer of the Year,” said one of the judges.


PAST EVENTS IN UK

Fashion4Africa Started UK in 2009 launched 1st May 2010 in London at the Old Finsbury Town Hall in Clerkenwell with DJ Eric Soul, comedian Edi Kadi and Reuben P Joseph.
The event was a mixture of music, dance and catwalk fashion. We had anticipated an audience of 150 however a record 500 people turn up in the rain. The atmosphere was phenomenal you could hear a pin drop when the kora player performed on stage to a melodic acoustic sound.

Face of Fashion4Africa UK 2010 hosted at the Africa Centre Covent Garden’s Kings Street. We show cased Iteun bassi,Bot I Lam, Asake Agoro, Maureen Amooti. The competition was one won by Samira Hashi (Somalian) who went to become an activist against FGM, Yvonne Akwetey who went on to feature in popular music video productions and Sade Ademosu became the brand ambassador for Massassi Batique fashion. Photo-shoots by Karl Lake were featured in New African Woman, Promota Magazine and several online blogs from 2011-2012

PAST WINNERS IN UK

The 3 winners from the Fashion4Africa UK 2010 event were Grace Emodi (Nigeria) label Uchenna London, Asake Agoro (Nigeria) label as her name, Maureen Amooti (Uganda)Label as her name.

They all went on to do extraordinary activities Grace expanded her workshop to a small factory, Asake Agoro went on to other international catwalks and win awards and Maureen Amooti went on to design costumes for film.


PAST WINNERS IN GAMBIA

In 2011 we ventured into The Gambia signing up over 70 hopefuls in our first casting and debuted Face of Fashion4Africa in 2012. It was another amazing turn out choreographed by Sola Oyebade flown in from Nigeria, Karl Lake flown in from UK, Chilel Du Bois a Gambian flown in from UK and the Diva DJ Homeboy flown in from UK to make one of the most successful and talked about Fashion show and model competition in the Gambia to date! The competition was won by Nyanya Gaye who went on to be a star at various Gambian fashion shows and Ibrahim Ceesay who secured a job with Gambia Bird airlines as an air steward quoting F4A being the reason in various media interviews.

2013 F4A photo shoots appeared in several fashion and beauty magazines including FAB, Black Hair and Oh Yes Fashion Magazine.

2013 March – May 2016 went into a partnership with The Daily Observer Newspaper and started a column to give a voice to the creatives such as models, designers, photographers, artists to highlight the value of their work and contribution to the economy, community and society at large in The Gambia, the Gambian Diaspora and occasionally featuring articles on creatives in neighboring African countries. We hosted pop up showcasing Contemporary African fashion at the Candid Arts Center London 2013-2014.

2016 Face of Fashion4Africa was hosted in the Gambia and was won by Jariatou Touray. Touray won a Thousand pound prize to study her passion to become a beauty Therapist at the SASS Academy School of Beauty and Cosmetology. The male category won by twin Omar Ann signed on to Linguere & Damel model agency and went on to appear in The Fashion Weekend Gambia 2016 show with ‘Samson Soboye’.


Fashion4Africa is back to UK for 2017